30 July, 2010
Content Creators “Have No ROI” in Producing Videos Just for Their Own Destination
We at Videoflow have been working heavily on this opportunity. Truly, on web you are connected by nature, therefore there is no reason to produce content just for yourself or for you own properties. As a content owner you should distribute, distribute and distribute!! And use Videoflow to help you distribute and monetise your content. I believe this way you are able to reach more and wider audience for your kick ass content. Makes sense, right?
Lets say you are a wineblogger producing high quality content. Or you are a production house creating a 15 episode show for TV. Would it be nice to get access to different medias by someone else working for you without fee. Thou taking a cut from your advertising sales. Cooperation on the distribution benefits the whole ecosystem.
Here is a link to the Beet.TV article about it.
30 April, 2010
Online Video Advertising to increase 35% in 2010
On Beet.TV blog they say, online video is the fastest growing sectors in advertising, with spending expected to be up nearly 35 percent this year, says Geoff Ramsey, CEO of market research firm eMarketer.
This poses some interesting points. Online video is really the fastest growing sector in online advertising and has some real meaning for paying customers. Still, despite the rapid rise, the medium faces challenges in technology and content quality.
According to my own knowledge, I have learned that the challenges are:
– How to produce quality content
– How to distribute the content to generate good enough reach
– How to develop more intuitive technology
– How to target your target group better
Two latter ones are on acceptable level by know. Currently media are wondering how to solve the two first points. Well, we are developing a service this, check it out: Videoflow
24 February, 2009
Sex in High School
Love this quote on a Videoplaza blogpost of their CEO Sorosh Tavakoli. So true!
“Online video advertising is like sex in high school: Everybody talks about it, nobody really does it and the ones doing it are pretty bad at it
Teppo Hudson | Global Nomad 