29 February, 2008
Album Cover Art as A Branding Tool
This is a little blast from the past. I think I have never uploaded my academic research work to this blog, so lets correct that mistake right now. And to be honest, currently is it downloaded about 200 times per month from another site, which means that there is interest towards it.
In a nutshell, this work covers areas of album cover and its significance on the branding of music using the band HIM as a case study. I believe music is a product that is mainly sold through visual representation. Although the core product is the music, there is increasing need of cover art, logos, photos, live visuals etc. All this constitutes to the branding of the music.
Download Significance of the Album Cover Art as A Branding Tool!
The main finding of this research indicate a need for thoughtful use of visual aspect in music and also showcase certain characteristics of branding that are useful while producing album covers. In a Post-Modern society people buy the message, rather than the music, communicated through different methods of music, promotion, marketing and branding. Well signified album cover, operating like an advertising, reflects a focused message that is easy for consumers to understand.
Teppo Hudson | Global Nomad 